USING DEMOGRAPHICS TO REFINE YOUR VIDEO MARKETING CAMPAIGN

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Creating quality video content that truly resonates with your audience is the key to a winning video marketing campaign. If viewers relate to your brand and the vision you’re presenting, they are much more likely to trust you with their business — and to spread the word to others! Identifying your main audience demographic will […]

HOW TO CREATE VIDEOS THAT SELL WITHOUT SELLING

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The hard sell is no longer a winning strategy for businesses. Force fed, high-pressure pitches packed with snappy lines and outlandish claims are seen as aggressive and off-putting to the modern day consumer. Taking a more relaxed outlook on marketing — the soft-sell approach that sells without selling — is proving more effective in recent […]

EXPLAINER VIDEOS FOR START-UPS: WHERE DO YOU, WELL, START?

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Explainer videos aren’t anything new, but as technology makes videos in general that little more accessible both at home and on the move – and with a more captive audience of viewers demanding a multimedia experience – these how-to guides are becoming much more popular. Why make an explainer video? Demonstrating a product is so much […]

8 VIDEO MARKETING HACKS TO BOOST YOUR SOCIAL MEDIA PERFORMANCE

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By now, you should know the importance of marketing your business on social media. No matter how big your company is or what services you provide, building a social media presence is an absolute must. Over the past few years, video has become the single most effective type of social media content. Including it in […]

5 TIPS FOR CREATING RESULTS DRIVEN VIDEO FOR YOUR BUSINESS

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Results driven video: it’s all about reverse engineering. What impact do you want video marketing to have on your business? Drive traffic to your website? Increase sales? Raise the profile of a new product? To recruit new talent? Improve website SEO? Asking yourself this question is always the best way to start the video production […]

CHEAPER ISN’T ALWAYS BETTER WHEN IT COMES TO VIDEO MARKETING

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A solid marketing strategy is important for any business. As we know, including video in that strategy will be essential if you want to keep ahead of the curve – regardless of whether you’re a large corporation, start-up or local business. If you are a small business or start-up, there may not be a lot […]

5 VIDEO MARKETING PODCASTS THAT WILL KEEP YOU AHEAD OF THE GAME

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Staying ahead of the video marketing curve is no easy feat. Trends and technology are constantly evolving. Keeping up-to-date with the latest developments will, however, give you a serious advantage and keep you one step ahead of the competition. Looking for a way to stay informed without sacrificing too much of your time? Then we […]