So, you’ve created a video for your business. You’ve uploaded it to YouTube, added it to your website and shared the link on social media. Despite getting some initial views and engagement, results are beginning to plateau.
What now? Is that it for your video investment?
Definitely not! There are a multitude of different ways to repurpose your video content, increasing its lifespan and exposure — and the return on your investment! Here are a few ideas to get you started:
Break your video into shorter clips for social media
We live in an age of low attention spans and immediate gratification. Social media users crave content that is short and to the point. In fact, reports show that 45% of viewers stop watching a video after just one minute.
Try breaking your video down into smaller chunks for sharing on Facebook, Instagram, Twitter and other social media platforms at regular intervals. Making your video into an ongoing series will keep your viewers coming back for more!
Bonus tip: Upload your bite-sized videos to your social media platforms directly, rather than posting YouTube links. Native videos are prioritised by algorithms and will get more views!
Switch over to the written word
Converting your video into the written word might seem counterproductive — after all, video is by far the internet’s favourite type of content — but there are multiple benefits to transcribing your video and sharing the text as a blog post.
For starters, this will help search engines index your content and will give you an extra opportunity to include valuable keywords that will increase your search engine ranking. Reports show that companies that blog receive 434% more indexed pages, on average!
And, there’s definitely no harm in embedding your video in your blog post as well. Incorporating video into a blog post attracts three times more inbound links!
Create a slideshow presentation
If you’re a B2B business, you could consider using interesting stills from your video in a slideshow presentation. Animated explainer videos are especially suited to this.
Not only will you have some high-quality slides to impress your clients with at your next meeting, but you can also upload your presentation to SlideShare — the YouTube of slideshows — and share it with other businesses and professionals on LinkedIn!
Use the audio for a podcast
Podcasts have a huge audience because they are hands-free and convenient; you can listen whilst you drive, whilst you’re washing up and whilst you exercise. The ultimate multi-tasking format!
If your video is of an educational nature or includes interesting interviews with industry professionals, it might be possible to use the audio for a podcast. Providing, of course, that your content still makes sense without any visuals! It will give your audience another way to digest your content and you might well find yourself a whole new audience on iTunes or other podcasting platforms.
Reuse the clips that work
But what if your video is completely outdated? Perhaps you’ve changed your branding or your content doesn’t live up to current trends.
You don’t necessarily need to start from scratch. If you have a few clips that still work, there’s no harm in reusing them in a new video. Any good video production company will be happy to rework your old videos and update them with a bit of fresh footage and newer graphics, saving you precious time, money and resources!