SETTING UP MY FIRST BUSINESS – LET’S START AT THE BEGINNING

setting up my first business

  I’m Danny Lacey, and right now, I am going through the pains of growing a business from the ground up.   I’m the CEO and founder of video marketing company Stada Media. Therefore, I have the responsibility – and accountability – of having employed over 25 staff; servicing over 150 customers; generating revenue of over […]

DO YOU KNOW YOUR WANT FROM YOUR NEED WHEN IT COMES TO MARKETING YOUR BUSINESS?

bakery

Want and need are terms that are often used interchangeably, giving the impression that they mean the same thing. But when you’re researching potential customers for your business, those that have a want and those that have a need are two completely different things and need be approached in different ways. So, how you decide […]

DOES YOUR BUSINESS REALLY NEED A CORPORATE VIDEO?

corporate video film reel

This may sound like a crazy question coming from the CEO of a video production company, but it’s an important one. With research showing that video content is processed 60k times quicker than written copy, 37% more likely to be shared across social media and 80% more effective in converting prospects – it feels like […]

HOW TO AVOID MARKETING TRAPS AND CREATE MORE EFFECTIVE CAMPAIGNS

marketing strategy

We’re all guilty of it. If the content plan is packed to the rafters, we look busy (busy = fabulous) and surely the leads will come flooding in after all this hard work. Right? Wrong. Many of us spend far too much time on that bit in the middle – creating content for content’s sake […]

5 TIPS FOR CHOOSING THE PERFECT SOUNDTRACK TO YOUR VIDEO

header image for 5 Tips For Choosing The Perfect Soundtrack For Your Video

Choosing background music is an important part of the video production process. The right track creates a certain mood and adds depth to the visuals and message of a video. A poorly chosen track, on the other hand, can be distracting and could make a video seem unprofessional. Here are a few points to consider […]

4 TIPS FOR CAPTURING BETTER B-ROLL FOR YOUR CORPORATE VIDEO

header image for 4 Tips For Capturing Better B-Roll For Your Corporate Video

A winning corporate video contains many key ingredients. One that is often overlooked is B-roll footage. The narrative of your video may rely predominantly on your primary footage, but B-roll is the glue that holds it all together. B-roll not only serves a number of practical purposes — hiding cuts and transitions, and filling in […]

TOP TIPS FOR CREATING EFFECTIVE MARKETING VIDEOS FOR YOUR BUSINESS

marketing videos for your business

Creating video content for your business is one of the best ways to expand your reach and engage with your audience. If done correctly, video marketing can yield a multitude of benefits — from boosting website traffic to increasing those all-important sales figures. To help you get off on the right foot, here are a few handy […]

5 WAYS TO REPURPOSE YOUR VIDEO CONTENT FOR MAXIMUM EXPOSURE

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So, you’ve created a video for your business. You’ve uploaded it to YouTube, added it to your website and shared the link on social media. Despite getting some initial views and engagement, results are beginning to plateau. What now? Is that it for your video investment? Definitely not! There are a multitude of different ways […]

7 TIPS FOR CREATING HIGH-QUALITY VIDEO CONTENT WITH YOUR PHONE

header image for 7 tips for creating high-quality video content with your phone

Successful video marketing campaigns are fuelled by a consistent flow of fresh content. The aim is to keep audiences tuned in! There’s no disputing that high-quality, professional videos earn the most views and engagement, but budget and time constraints mean it’s not always feasible to deliver high-end quality on a regular basis. It is possible, however, […]