Marketing your business has so many more benefits than a lot of people realise. It’s not just about advertising in your local newspaper and watching the orders come rolling in. When you know how to market your business with a … Continue reading
Category Archives: Marketing
HOW I FOUND SOME OF MY BIGGEST CLIENTS
In this blog post, I’m going to reveal the methods I used to land some of our biggest clients at Stada Media. Like I always say, these methods won’t work for every single business. However, I hope that reading about … Continue reading
SETTING UP MY FIRST BUSINESS – LET’S START AT THE BEGINNING
I’m Danny Lacey, and right now, I am going through the pains of growing a business from the ground up. I’m the CEO and founder of video marketing company Stada Media. Therefore, I have the responsibility – and accountability … Continue reading
DO YOU KNOW YOUR WANT FROM YOUR NEED WHEN IT COMES TO MARKETING YOUR BUSINESS?
Want and need are terms that are often used interchangeably, giving the impression that they mean the same thing. But when you’re researching potential customers for your business, those that have a want and those that have a need are … Continue reading
DOES YOUR BUSINESS REALLY NEED A CORPORATE VIDEO?
This may sound like a crazy question coming from the CEO of a video production company, but it’s an important one. With research showing that video content is processed 60k times quicker than written copy, 37% more likely to be … Continue reading
HOW TO AVOID MARKETING TRAPS AND CREATE MORE EFFECTIVE CAMPAIGNS
We’re all guilty of it. If the content plan is packed to the rafters, we look busy (busy = fabulous) and surely the leads will come flooding in after all this hard work. Right? Wrong. Many of us spend far … Continue reading
7 SALES TRICKS THAT HAVE RESULTED IN NEW REVENUE FOR THE BUSINESS
I wanted to share a few sales tricks I’ve used over the years to help find and persuade new clients to use our services, that resulted in new revenue for the business. Continue reading
5 TIPS FOR CHOOSING THE PERFECT SOUNDTRACK TO YOUR VIDEO
Choosing background music is an important part of the video production process. The right track creates a certain mood and adds depth to the visuals and message of a video. A poorly chosen track, on the other hand, can be … Continue reading
4 TIPS FOR CAPTURING BETTER B-ROLL FOR YOUR CORPORATE VIDEO
A winning corporate video contains many key ingredients. One that is often overlooked is B-roll footage. The narrative of your video may rely predominantly on your primary footage, but B-roll is the glue that holds it all together. B-roll not … Continue reading
TOP TIPS FOR CREATING EFFECTIVE MARKETING VIDEOS FOR YOUR BUSINESS
Creating video content for your business is one of the best ways to expand your reach and engage with your audience. If done correctly, video marketing can yield a multitude of benefits — from boosting website traffic to increasing those all-important sales … Continue reading