A winning corporate video contains many key ingredients. One that is often overlooked is B-roll footage. The narrative of your video may rely predominantly on your primary footage, but B-roll is the glue that holds it all together. B-roll not … Continue reading
Category Archives: Blog
TOP TIPS FOR CREATING EFFECTIVE MARKETING VIDEOS FOR YOUR BUSINESS
Creating video content for your business is one of the best ways to expand your reach and engage with your audience. If done correctly, video marketing can yield a multitude of benefits — from boosting website traffic to increasing those all-important sales … Continue reading
5 WAYS TO REPURPOSE YOUR VIDEO CONTENT FOR MAXIMUM EXPOSURE
So, you’ve created a video for your business. You’ve uploaded it to YouTube, added it to your website and shared the link on social media. Despite getting some initial views and engagement, results are beginning to plateau. What now? Is … Continue reading
7 TIPS FOR CREATING HIGH-QUALITY VIDEO CONTENT WITH YOUR PHONE
Successful video marketing campaigns are fuelled by a consistent flow of fresh content. The aim is to keep audiences tuned in! There’s no disputing that high-quality, professional videos earn the most views and engagement, but budget and time constraints mean it’s … Continue reading
USING DEMOGRAPHICS TO REFINE YOUR VIDEO MARKETING CAMPAIGN
Creating quality video content that truly resonates with your audience is the key to a winning video marketing campaign. If viewers relate to your brand and the vision you’re presenting, they are much more likely to trust you with their … Continue reading
HOW TO CREATE VIDEOS THAT SELL WITHOUT SELLING
The hard sell is no longer a winning strategy for businesses. Force fed, high-pressure pitches packed with snappy lines and outlandish claims are seen as aggressive and off-putting to the modern day consumer. Taking a more relaxed outlook on marketing … Continue reading
EXPLAINER VIDEOS FOR START-UPS: WHERE DO YOU, WELL, START?
Explainer videos aren’t anything new, but as technology makes videos in general that little more accessible both at home and on the move – and with a more captive audience of viewers demanding a multimedia experience – these how-to guides are … Continue reading
8 VIDEO MARKETING HACKS TO BOOST YOUR SOCIAL MEDIA PERFORMANCE
By now, you should know the importance of marketing your business on social media. No matter how big your company is or what services you provide, building a social media presence is an absolute must. Over the past few years, … Continue reading
5 TIPS FOR CREATING RESULTS DRIVEN VIDEO FOR YOUR BUSINESS
Results driven video: it’s all about reverse engineering. What impact do you want video marketing to have on your business? Drive traffic to your website? Increase sales? Raise the profile of a new product? To recruit new talent? Improve website … Continue reading
LEARNING FROM THE BEST AND MAKING THE MOST OF YOUR COMMUTE TO WORK
There was a time when the commute to work would involve wasted hours sat in traffic listening to radio stations playing the same five music tracks and DJ’s telling you things you already know, every 5 minutes. Yes, I know … Continue reading