Author Archives: Danny Lacey

Choosing background music is an important part of the video production process. The right track creates a certain mood and adds depth to the visuals and message of a video. A poorly chosen track, on the other hand, can be … Continue reading →

A winning corporate video contains many key ingredients. One that is often overlooked is B-roll footage. The narrative of your video may rely predominantly on your primary footage, but B-roll is the glue that holds it all together. B-roll not … Continue reading →

Creating video content for your business is one of the best ways to expand your reach and engage with your audience. If done correctly, video marketing can yield a multitude of benefits — from boosting website traffic to increasing those all-important sales … Continue reading →

So, you’ve created a video for your business. You’ve uploaded it to YouTube, added it to your website and shared the link on social media. Despite getting some initial views and engagement, results are beginning to plateau. What now? Is … Continue reading →

Successful video marketing campaigns are fuelled by a consistent flow of fresh content. The aim is to keep audiences tuned in! There’s no disputing that high-quality, professional videos earn the most views and engagement, but budget and time constraints mean it’s … Continue reading →

Creating quality video content that truly resonates with your audience is the key to a winning video marketing campaign. If viewers relate to your brand and the vision you’re presenting, they are much more likely to trust you with their … Continue reading →

The hard sell is no longer a winning strategy for businesses. Force fed, high-pressure pitches packed with snappy lines and outlandish claims are seen as aggressive and off-putting to the modern day consumer. Taking a more relaxed outlook on marketing … Continue reading →

Explainer videos aren’t anything new, but as technology makes videos in general that little more accessible both at home and on the move – and with a more captive audience of viewers demanding a multimedia experience – these how-to guides are … Continue reading →