Want and need are terms that are often used interchangeably, giving the impression that they mean the same thing. But when you’re researching potential customers for your business, those that have a want and those that have a need are … Continue reading
Category Archives: Business
DOES YOUR BUSINESS REALLY NEED A CORPORATE VIDEO?
This may sound like a crazy question coming from the CEO of a video production company, but it’s an important one. With research showing that video content is processed 60k times quicker than written copy, 37% more likely to be … Continue reading
HOW TO AVOID MARKETING TRAPS AND CREATE MORE EFFECTIVE CAMPAIGNS
We’re all guilty of it. If the content plan is packed to the rafters, we look busy (busy = fabulous) and surely the leads will come flooding in after all this hard work. Right? Wrong. Many of us spend far … Continue reading
LEARNING FROM THE BEST AND MAKING THE MOST OF YOUR COMMUTE TO WORK
There was a time when the commute to work would involve wasted hours sat in traffic listening to radio stations playing the same five music tracks and DJ’s telling you things you already know, every 5 minutes. Yes, I know … Continue reading
HOW IMPORTANT ARE JOB TITLES?
How important are job titles? As CEO of a fast growing company, one thing I have to think about a lot is recruitment. Strangely, one element of the hiring process I struggle with the most is assigning titles to the … Continue reading
WHY KNOWING YOUR OPERATING SYSTEM IS SO IMPORTANT FOR GROWING YOUR BUSINESS
Entrepreneurs and business owners are required to wear an array of different hats. There are a lot of responsibilities to juggle and, at times, it can be overwhelming. The pursuit of new projects and opportunities that will help with growing … Continue reading