DO YOU KNOW YOUR WANT FROM YOUR NEED WHEN IT COMES TO MARKETING YOUR BUSINESS?
Want and need are terms that are often used interchangeably, giving the impression that they mean the same thing. But when you’re researching potential customers for your business, those that have a want and those that have a need are two completely different things and need be approached in different ways. So, how you decide […]
REPURPOSING CONTENT: TURNING ONE PIECE INTO MANY
You already know that creating regular, relevant content attracts new audiences and keep customers engaged. But how can you make each piece of content work hard to maximise return? Repurposing content creates added value from existing work, and helps you to reinforce messages. Here’s how to do it… Getting started A good place to start […]
PEOPLE DON’T CARE ABOUT YOUR VIDEO
The cold, hard truth is no one cares about your business. They don’t care about your people, your offices, your brand, your history or who you are. And people don’t care about your video. Not at first that is. Not when they’re searching on Google. There’s just one burning question in their mind: What can […]