HIRING MY FIRST EMPLOYEE FOR STADA MEDIA

hiring my first employee

In this blog post, I’m going reveal all about hiring my first employee for Stada Media. I was still very possessive over this new business that I’d created, and I had a lot to learn – but I didn’t know this just yet. Read on and find out what happened. This is the Diary of […]

HOW I WON MY FIRST CLIENT IN VIDEO PRODUCTION

my first client

In this blog post, I’m going to be sharing my experiences of how I won my first client in video production for Stada Media, and the lessons I learned from that miracle moment. This is the Diary of an Entrepreneur. So, let’s get started!   Getting the money coming in Now, if you’re in business, […]

SETTING UP MY FIRST BUSINESS – LET’S START AT THE BEGINNING

setting up my first business

  I’m Danny Lacey, and right now, I am going through the pains of growing a business from the ground up.   I’m the CEO and founder of video marketing company Stada Media. Therefore, I have the responsibility – and accountability – of having employed over 25 staff; servicing over 150 customers; generating revenue of over […]

DO YOU KNOW YOUR WANT FROM YOUR NEED WHEN IT COMES TO MARKETING YOUR BUSINESS?

bakery

Want and need are terms that are often used interchangeably, giving the impression that they mean the same thing. But when you’re researching potential customers for your business, those that have a want and those that have a need are two completely different things and need be approached in different ways. So, how you decide […]

DOES YOUR BUSINESS REALLY NEED A CORPORATE VIDEO?

corporate video film reel

This may sound like a crazy question coming from the CEO of a video production company, but it’s an important one. With research showing that video content is processed 60k times quicker than written copy, 37% more likely to be shared across social media and 80% more effective in converting prospects – it feels like […]

HOW TO AVOID MARKETING TRAPS AND CREATE MORE EFFECTIVE CAMPAIGNS

marketing strategy

We’re all guilty of it. If the content plan is packed to the rafters, we look busy (busy = fabulous) and surely the leads will come flooding in after all this hard work. Right? Wrong. Many of us spend far too much time on that bit in the middle – creating content for content’s sake […]

LEARNING FROM THE BEST AND MAKING THE MOST OF YOUR COMMUTE TO WORK

Header image for blog post on audiobooks for business people

There was a time when the commute to work would involve wasted hours sat in traffic listening to radio stations playing the same five music tracks and DJ’s telling you things you already know, every 5 minutes. Yes, I know traffic is bad, I’ve been sat in it for hours! Then, one morning I had […]

HOW IMPORTANT ARE JOB TITLES?

is a job title that important blog header image

How important are job titles? As CEO of a fast growing company, one thing I have to think about a lot is recruitment. Strangely, one element of the hiring process I struggle with the most is assigning titles to the roles I’m looking to fill. I know what kind of talent I need, but finding […]

WHY KNOWING YOUR OPERATING SYSTEM IS SO IMPORTANT FOR GROWING YOUR BUSINESS

Header image for knowing your operating system for growing your business blog post

Entrepreneurs and business owners are required to wear an array of different hats. There are a lot of responsibilities to juggle and, at times, it can be overwhelming. The pursuit of new projects and opportunities that will help with growing your business. The pursuit of new projects and opportunities that will help with growing your […]