HIRING MY FIRST EMPLOYEE FOR STADA MEDIA
In this blog post, I’m going reveal all about hiring my first employee for Stada Media. I was still very possessive over this new business that I’d created, and I had a lot to learn – but I didn’t know this just yet. Read on and find out what happened. This is the Diary of […]
HOW I WON MY FIRST CLIENT IN VIDEO PRODUCTION
In this blog post, I’m going to be sharing my experiences of how I won my first client in video production for Stada Media, and the lessons I learned from that miracle moment. This is the Diary of an Entrepreneur. So, let’s get started! Getting the money coming in Now, if you’re in business, […]
SETTING UP MY FIRST BUSINESS – LET’S START AT THE BEGINNING
I’m Danny Lacey, and right now, I am going through the pains of growing a business from the ground up. I’m the CEO and founder of video marketing company Stada Media. Therefore, I have the responsibility – and accountability – of having employed over 25 staff; servicing over 150 customers; generating revenue of over […]
DO YOU KNOW YOUR WANT FROM YOUR NEED WHEN IT COMES TO MARKETING YOUR BUSINESS?
Want and need are terms that are often used interchangeably, giving the impression that they mean the same thing. But when you’re researching potential customers for your business, those that have a want and those that have a need are two completely different things and need be approached in different ways. So, how you decide […]
REPURPOSING CONTENT: TURNING ONE PIECE INTO MANY
You already know that creating regular, relevant content attracts new audiences and keep customers engaged. But how can you make each piece of content work hard to maximise return? Repurposing content creates added value from existing work, and helps you to reinforce messages. Here’s how to do it… Getting started A good place to start […]
PEOPLE DON’T CARE ABOUT YOUR VIDEO
The cold, hard truth is no one cares about your business. They don’t care about your people, your offices, your brand, your history or who you are. And people don’t care about your video. Not at first that is. Not when they’re searching on Google. There’s just one burning question in their mind: What can […]
DOES YOUR BUSINESS REALLY NEED A CORPORATE VIDEO?
This may sound like a crazy question coming from the CEO of a video production company, but it’s an important one. With research showing that video content is processed 60k times quicker than written copy, 37% more likely to be shared across social media and 80% more effective in converting prospects – it feels like […]
HOW TO AVOID MARKETING TRAPS AND CREATE MORE EFFECTIVE CAMPAIGNS
We’re all guilty of it. If the content plan is packed to the rafters, we look busy (busy = fabulous) and surely the leads will come flooding in after all this hard work. Right? Wrong. Many of us spend far too much time on that bit in the middle – creating content for content’s sake […]
7 SALES TRICKS THAT HAVE RESULTED IN NEW REVENUE FOR THE BUSINESS
I wanted to share a few sales tricks I’ve used over the years to help find and persuade new clients to use our services, that resulted in new revenue for the business.
5 TIPS FOR CHOOSING THE PERFECT SOUNDTRACK TO YOUR VIDEO
Choosing background music is an important part of the video production process. The right track creates a certain mood and adds depth to the visuals and message of a video. A poorly chosen track, on the other hand, can be distracting and could make a video seem unprofessional. Here are a few points to consider […]