If you’ve read my past blog post about winning my first six-figure client, you’ll already have the scene set out for this. We were asked to create a brand new channel on the Sky TV platform – it was quite … Continue reading
Author Archives: Danny Lacey
WHAT I’VE LEARNED ABOUT THE INCREDIBLY COMPLEX WORLD OF RECRUITMENT
In this blog post, I’m going to share everything that I’ve experienced with recruitment, and why you need to get the dance just right to grow your business the way you want to. From hiring and firing to NEVER missing … Continue reading
WINNING MY FIRST SIX-FIGURE CLIENT FOR STADA MEDIA
In this blog post, I’m going to share the amazing experience of winning my first six-figure client for Stada Media – and all the lessons that followed. This is the Diary of an Entrepreneur. Read on and relive this journey … Continue reading
HIRING MY FIRST EMPLOYEE FOR STADA MEDIA
In this blog post, I’m going reveal all about hiring my first employee for Stada Media. I was still very possessive over this new business that I’d created, and I had a lot to learn – but I didn’t know … Continue reading
HOW I WON MY FIRST CLIENT IN VIDEO PRODUCTION
In this blog post, I’m going to be sharing my experiences of how I won my first client in video production for Stada Media, and the lessons I learned from that miracle moment. This is the Diary of an Entrepreneur. … Continue reading
SETTING UP MY FIRST BUSINESS – LET’S START AT THE BEGINNING
I’m Danny Lacey, and right now, I am going through the pains of growing a business from the ground up. I’m the CEO and founder of video marketing company Stada Media. Therefore, I have the responsibility – and accountability … Continue reading
DO YOU KNOW YOUR WANT FROM YOUR NEED WHEN IT COMES TO MARKETING YOUR BUSINESS?
Want and need are terms that are often used interchangeably, giving the impression that they mean the same thing. But when you’re researching potential customers for your business, those that have a want and those that have a need are … Continue reading
REPURPOSING CONTENT: TURNING ONE PIECE INTO MANY
You already know that creating regular, relevant content attracts new audiences and keep customers engaged. But how can you make each piece of content work hard to maximise return? Repurposing content creates added value from existing work, and helps you … Continue reading
PEOPLE DON’T CARE ABOUT YOUR VIDEO
The cold, hard truth is no one cares about your business. They don’t care about your people, your offices, your brand, your history or who you are. And people don’t care about your video. Not at first that is. Not … Continue reading
DOES YOUR BUSINESS REALLY NEED A CORPORATE VIDEO?
This may sound like a crazy question coming from the CEO of a video production company, but it’s an important one. With research showing that video content is processed 60k times quicker than written copy, 37% more likely to be … Continue reading