Marketing

Choosing background music is an important part of the video production process. The right track creates a certain mood and adds depth to the visuals and message of a video.…

A winning video contains many key ingredients. One that is often overlooked is B-roll footage. The narrative of your video may rely predominantly on your primary footage, but B-roll is…

Creating video content for your business is one of the best ways to expand your reach and engage with your audience. If done correctly, video marketing can yield a multitude of…

So, you’ve created a video for your business. You’ve uploaded it to Youtube, added it to your website and shared the link on social media. Despite getting some initial views…

Successful video marketing campaigns are fuelled by a consistent flow of fresh content. The aim is to keep audiences tuned in! There’s no disputing that high-quality, professional videos earn the most…

Creating quality video content that truly resonates with your audience is the key to a winning video marketing strategy. If viewers relate to your brand and the vision you’re presenting,…

The hard sell is no longer a winning strategy for businesses. Force fed, high-pressure pitches packed with snappy lines and outlandish claims are seen as aggressive and off-putting to the…

Explainer videos aren’t anything new, but as technology makes videos in general that little more accessible both at home and on the move – and with a more captive audience of…