How To Use LinkedIn For Sales
LinkedIn gets a bad rap among many professionals, but I can personally vouch for the potential of LinkedIn for sales. I’ve used LinkedIn messages to land some of my biggest contracts, which helped Stada Media to grow as a business and as a brand. I discuss LinkedIn sales and the broader context of LinkedIn branding […]
What Is A Sales Pipeline? How To Manage It
In my Diary of an Entrepreneur podcast I talk about every aspect of my experience of starting and running Stada Media, from finding the right premises, to building my team, to securing contracts worth tens of thousands of pounds each. But those contracts don’t appear from thin air and instantly ready to sign. There’s a […]
The Importance of Cash Flow in Business
One of the most stressful aspects of running a business is managing cash flow. Using an analogy, if a company runs out of cash flow, it will die just like a fire without oxygen. This is why it’s crucial to keep tabs on money and avoid excessively dragging out payments for services. Late payments have […]
MENTAL HEALTH IN BUSINESS: ARE YOU IN CONTROL OF YOUR EMOTIONS AS A BUSINESS OWNER?
For most, trying to control your emotions is near enough Mission Impossible. Once those chemicals start to kick in, you become a different person. Sometimes mental health in business is completely out of your control. What’s more, for most of us, understanding how to control those emotions can trigger a whole new set of emotions […]
THE MAGIC COMBINATION OF PATIENCE AND MOMENTUM IN BUSINESS
The moment you realise that growing a business is a very long-term event – i.e. when patience jumps in – is where the magic really starts to happen. I say this because without patience comes frustration, anxiety, ill health and worry. Worrying why things aren’t moving along as quickly as you expected causes the momentum […]
MOMENTUM IN BUSINESS: ONCE YOU START, DO NOT STOP
Momentum and compounding: two of my favourite words in business. They sum up a whole lot of what business is all about, which is not stopping until you are satisfied – which is, most likely, never! The boulder analogy This is my analogy: you’re pushing a very large and heavy boulder up a very steep […]
BUILDING A BUSINESS: REMOVE YOUR TRAINERS AND STICK ON YOUR SLIPPERS
In this blog post, I’ll be talking about how I quickly learned that business is a long game. It’s a marathon – and getting to the finish line takes an eternity. Well, what feels like an eternity. Plus, rushing things will only frustrate the hell out of you – you’ll probably end up quitting and […]
HOW I WIN, LOOK AFTER AND KEEP MY CLIENTS
In this post, I’m going to talk a little bit about how we manage our sales pipeline and look after our clients once we’ve won their business. This will be a little different for everyone depending on their business and clients, but this is simply just what works for us at Stada Media. This is […]
HOW I FOUND SOME OF MY BIGGEST CLIENTS
In this blog post, I’m going to reveal the methods I used to land some of our biggest clients at Stada Media. Like I always say, these methods won’t work for every single business. However, I hope that reading about my experiences will inspire you on your own entrepreneurial journey! Let’s begin… Since the […]
SETTING GOALS AND SELLING YOURSELF IN BUSINESS
If you’re an entrepreneur, you’ll undoubtedly have gone on – or you’re still going on – the journey of figuring out what sets you apart from your competitors and how to go about selling yourself in business. You may also be muddling along, trying to get everything together, but you don’t have any proper goals […]