HOW I FOUND SOME OF MY BIGGEST CLIENTS
In this blog post, I’m going to reveal the methods I used to land some of our biggest clients at Stada Media. Like I always say, these methods won’t work for every single business. However, I hope that reading about my experiences will inspire you on your own entrepreneurial journey! Let’s begin… Since the […]
SETTING GOALS AND SELLING YOURSELF IN BUSINESS
If you’re an entrepreneur, you’ll undoubtedly have gone on – or you’re still going on – the journey of figuring out what sets you apart from your competitors and how to go about selling yourself in business. You may also be muddling along, trying to get everything together, but you don’t have any proper goals […]
HOW I WON MY FIRST CLIENT IN VIDEO PRODUCTION
In this blog post, I’m going to be sharing my experiences of how I won my first client in video production for Stada Media, and the lessons I learned from that miracle moment. This is the Diary of an Entrepreneur. So, let’s get started! Getting the money coming in Now, if you’re in business, […]
DO YOU KNOW YOUR WANT FROM YOUR NEED WHEN IT COMES TO MARKETING YOUR BUSINESS?
Want and need are terms that are often used interchangeably, giving the impression that they mean the same thing. But when you’re researching potential customers for your business, those that have a want and those that have a need are two completely different things and need be approached in different ways. So, how you decide […]
REPURPOSING CONTENT: TURNING ONE PIECE INTO MANY
You already know that creating regular, relevant content attracts new audiences and keep customers engaged. But how can you make each piece of content work hard to maximise return? Repurposing content creates added value from existing work, and helps you to reinforce messages. Here’s how to do it… Getting started A good place to start […]
PEOPLE DON’T CARE ABOUT YOUR VIDEO
The cold, hard truth is no one cares about your business. They don’t care about your people, your offices, your brand, your history or who you are. And people don’t care about your video. Not at first that is. Not when they’re searching on Google. There’s just one burning question in their mind: What can […]
DOES YOUR BUSINESS REALLY NEED A CORPORATE VIDEO?
This may sound like a crazy question coming from the CEO of a video production company, but it’s an important one. With research showing that video content is processed 60k times quicker than written copy, 37% more likely to be shared across social media and 80% more effective in converting prospects – it feels like […]
HOW TO AVOID MARKETING TRAPS AND CREATE MORE EFFECTIVE CAMPAIGNS
We’re all guilty of it. If the content plan is packed to the rafters, we look busy (busy = fabulous) and surely the leads will come flooding in after all this hard work. Right? Wrong. Many of us spend far too much time on that bit in the middle – creating content for content’s sake […]
7 SALES TRICKS THAT HAVE RESULTED IN NEW REVENUE FOR THE BUSINESS
I wanted to share a few sales tricks I’ve used over the years to help find and persuade new clients to use our services, that resulted in new revenue for the business.