How To Use LinkedIn For Sales
LinkedIn gets a bad rap among many professionals, but I can personally vouch for the potential of LinkedIn for sales. I’ve used LinkedIn messages to land some of my biggest contracts, which helped Stada Media to grow as a business and as a brand. I discuss LinkedIn sales and the broader context of LinkedIn branding […]
The Importance of Cash Flow in Business
One of the most stressful aspects of running a business is managing cash flow. Using an analogy, if a company runs out of cash flow, it will die just like a fire without oxygen. This is why it’s crucial to keep tabs on money and avoid excessively dragging out payments for services. Late payments have […]
MENTAL HEALTH IN BUSINESS: ARE YOU IN CONTROL OF YOUR EMOTIONS AS A BUSINESS OWNER?
For most, trying to control your emotions is near enough Mission Impossible. Once those chemicals start to kick in, you become a different person. Sometimes mental health in business is completely out of your control. What’s more, for most of us, understanding how to control those emotions can trigger a whole new set of emotions […]
THE MAGIC COMBINATION OF PATIENCE AND MOMENTUM IN BUSINESS
The moment you realise that growing a business is a very long-term event – i.e. when patience jumps in – is where the magic really starts to happen. I say this because without patience comes frustration, anxiety, ill health and worry. Worrying why things aren’t moving along as quickly as you expected causes the momentum […]
MOMENTUM IN BUSINESS: ONCE YOU START, DO NOT STOP
Momentum and compounding: two of my favourite words in business. They sum up a whole lot of what business is all about, which is not stopping until you are satisfied – which is, most likely, never! The boulder analogy This is my analogy: you’re pushing a very large and heavy boulder up a very steep […]
HOW I WIN, LOOK AFTER AND KEEP MY CLIENTS
In this post, I’m going to talk a little bit about how we manage our sales pipeline and look after our clients once we’ve won their business. This will be a little different for everyone depending on their business and clients, but this is simply just what works for us at Stada Media. This is […]
SAYING GOODBYE TO A BIG CLIENT AND TRYING TO FILL THE VOID
If you’ve read my past blog post about winning my first six-figure client, you’ll already have the scene set out for this. We were asked to create a brand new channel on the Sky TV platform – it was quite an experience! However, this blog post is all about when I had to say goodbye […]
WINNING MY FIRST SIX-FIGURE CLIENT FOR STADA MEDIA
In this blog post, I’m going to share the amazing experience of winning my first six-figure client for Stada Media – and all the lessons that followed. This is the Diary of an Entrepreneur. Read on and relive this journey with me! For me, working at home in my spare room, working with freelancers […]
HOW I WON MY FIRST CLIENT IN VIDEO PRODUCTION
In this blog post, I’m going to be sharing my experiences of how I won my first client in video production for Stada Media, and the lessons I learned from that miracle moment. This is the Diary of an Entrepreneur. So, let’s get started! Getting the money coming in Now, if you’re in business, […]