HOW TO AVOID MARKETING TRAPS AND CREATE MORE EFFECTIVE CAMPAIGNS

marketing strategy

We’re all guilty of it. If the content plan is packed to the rafters, we look busy (busy = fabulous) and surely the leads will come flooding in after all this hard work. Right? Wrong. Many of us spend far too much time on that bit in the middle – creating content for content’s sake […]

5 TIPS FOR CHOOSING THE PERFECT SOUNDTRACK TO YOUR VIDEO

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Choosing background music is an important part of the video production process. The right track creates a certain mood and adds depth to the visuals and message of a video. A poorly chosen track, on the other hand, can be distracting and could make a video seem unprofessional. Here are a few points to consider […]

4 TIPS FOR CAPTURING BETTER B-ROLL FOR YOUR CORPORATE VIDEO

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A winning corporate video contains many key ingredients. One that is often overlooked is B-roll footage. The narrative of your video may rely predominantly on your primary footage, but B-roll is the glue that holds it all together. B-roll not only serves a number of practical purposes — hiding cuts and transitions, and filling in […]

TOP TIPS FOR CREATING EFFECTIVE MARKETING VIDEOS FOR YOUR BUSINESS

marketing videos for your business

Creating video content for your business is one of the best ways to expand your reach and engage with your audience. If done correctly, video marketing can yield a multitude of benefits — from boosting website traffic to increasing those all-important sales figures. To help you get off on the right foot, here are a few handy […]

5 WAYS TO REPURPOSE YOUR VIDEO CONTENT FOR MAXIMUM EXPOSURE

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So, you’ve created a video for your business. You’ve uploaded it to YouTube, added it to your website and shared the link on social media. Despite getting some initial views and engagement, results are beginning to plateau. What now? Is that it for your video investment? Definitely not! There are a multitude of different ways […]

7 TIPS FOR CREATING HIGH-QUALITY VIDEO CONTENT WITH YOUR PHONE

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Successful video marketing campaigns are fuelled by a consistent flow of fresh content. The aim is to keep audiences tuned in! There’s no disputing that high-quality, professional videos earn the most views and engagement, but budget and time constraints mean it’s not always feasible to deliver high-end quality on a regular basis. It is possible, however, […]

USING DEMOGRAPHICS TO REFINE YOUR VIDEO MARKETING CAMPAIGN

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Creating quality video content that truly resonates with your audience is the key to a winning video marketing campaign. If viewers relate to your brand and the vision you’re presenting, they are much more likely to trust you with their business — and to spread the word to others! Identifying your main audience demographic will […]

HOW TO CREATE VIDEOS THAT SELL WITHOUT SELLING

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The hard sell is no longer a winning strategy for businesses. Force fed, high-pressure pitches packed with snappy lines and outlandish claims are seen as aggressive and off-putting to the modern day consumer. Taking a more relaxed outlook on marketing — the soft-sell approach that sells without selling — is proving more effective in recent […]

EXPLAINER VIDEOS FOR START-UPS: WHERE DO YOU, WELL, START?

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Explainer videos aren’t anything new, but as technology makes videos in general that little more accessible both at home and on the move – and with a more captive audience of viewers demanding a multimedia experience – these how-to guides are becoming much more popular. Why make an explainer video? Demonstrating a product is so much […]